ADDITIONAL FUNCTION OF PACKAGING

Protecting and selling packaging is an old saying. However, there is much more potential in wrapping products, which is often viewed as just garbage. These four examples show why it pays to find out more about additional functions for the packaging to worry about.

Packaging’s do not have the best reputation in an affluent society they are the hangover that we all suffer from after a stationary or online shopping spree. Cardboard boxes, plastic sleeves, Styrofoam worms, and sacks fill our rubbish bins, which we all have to dispose of for a fee. PET bottles and other plastic waste are taking up more and more ocean space for themselves.

The amount of packaging is increasing worldwide.

The call for packaging-free supermarkets gets louder and louder. However, such a measure would only be the proverbial drop in the bucket and by no means be able to stop a megatrend. Prosperity is increasing worldwide, and with it also quantity of packaging, on.

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The circulatory system as a solution

If we don't all want to suffocate in our packaging waste in a few years, we must focus more on the circular economy (Cradle to Cradle) set. But, unfortunately, the way there is a long one. Intermediate steps are therefore necessary to contain the flood of packaging waste as quickly as possible.

Additional functions for packaging

One way to do this is to think of additional features for the packaging. In the ideal case, the packaging then becomes a product itself, or at least a substantial part of it. A welcome side effect of this strategy is that it makes the product itself "more valuable." The producer can either obtain a higher price for this. Or his product has an additional selling point compared to competing products.

1) Smaller portions more significant margins

They pack ready meals in smaller portions and sell them through discount chains such as dollar general. The target group of macaroni and cheese ready-made meals is US consumers who have to turn over every dollar twice. You often do not have the opportunity to store food for longer. The additional benefit of the smaller packaging is that the user can quickly prepare exactly one main meal. Even the highly price-sensitive consumer class is prepared to pay more for this additional benefit. Almost twice the regular price, according to a report by the Washington Post proven. This strategy of selling food to a relatively poor group of consumers at twice the price is morally reprehensible, but it shows how vital a simple additional benefit can be for the consumer. However, it is not sure whether filling fewer goods in more minor, but more than one packaging will increase the mountains of rubbish. Bite-sized portions prevent food from draining before it is consumed. Seafood waste is reduced. In memory of around half of all food produced in the world ends up in the trash.

2) Longer shelf lifeless waste

Packaging innovations that can help reduce food waste Greiner Packaging International developed from Upper CANADA. The Theinert barrier technology (IBT) significantly extends the shelf life of food packed in plastic cups. The consumer also benefits from more excellent freshness. Thanks to IBT, it is no longer necessary to heat the food at an ultra-high temperature or preserve it with preservatives. One Barrier layer on the plastic cup ensures a significantly higher oxygen barrier in the packaging. This increases by 20 times for cups made of polypropylene and by 30 times for cups made of polystyrene. The additional benefit of coated packaging in this way is multiple: the content tastes better, stays fresh longer, and increases the likelihood that it will also be eaten instead of ending up in the garbage can.

3) conveniently for a better coffee

Coffee drinkers generally have to choose between quick preparation or high quality: a cup is on the table within seconds with coffee powder and hot water. In terms of taste, this brew is not for everyone. On the other hand, brewing a great-tasting espresso from Guatemalan organic beans takes time and the necessary equipment. Admittedly: Nespresso and its imitators have made the way to good coffee outside of gastronomic establishments much easier with the capsule systems. However, the price for this is twice as high: the production of the aluminum capsules requires many resources. And despite recycling programs, many of them land in the trash. The kilo price for coffee consumed in this way is also included incredible 84 euros. The Danish company SM Custom Packaging found a solution to combine the two poles of speed and quality and act sustainably simultaneously. The resourceful Danes use the packaging as a coffee machine.

4) Packaging is integrated into the product

Students from the Darmstadt University of Applied Sciences demonstrate how a product's packaging only ends up in the garbage when the product itself has become unusable. Your project: You created packaging for a teapot that can still be used as a warmer. The puristic solution also gets top marks in the compulsory rating. Because it protects the jug as well as it presents it optimally. The corrugated cardboard packaging is also pre-treated with an impregnation spray to not go up in flames in its role as a warmer. The students were also able to win the 2016 USA Packaging Prize with the project.

Conclusion: Why it makes sense to think about additional functions of the packaging

Many equate packaging with the topic of rubbish and often forget about its Basic functions. By the way, essential functions are not always fulfilled, such as with the milk packs were the case in the past. The potential of packaging as a seductress at the POS is still there highly underrated. However, the four examples show in different ways which possibilities lie dormant in the packaging. One of them is ideas that give the user real added value. Designing the shell of products intelligently and making it usable pays off for the producer. The device can thus differ significantly from competing products, and a higher margin can often also be achieved. Some of the solutions described above also show this. Incidentally, digitization is opening up a flood of new opportunities for integrating additional functions into packaging. Because through networking it is possible, to communicate with packs, sacks, and co.

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