Packaging: Know it to choose it well

 

Introduction

Many traders still wonder if it is essential to pay special attention to the packaging of their products especially which are in cardboard box with lid. And yet! A spokesperson for a brand makes it possible to stand out among all the offers and even, to a large extent, determine the customer experience.

How to choose packaging


The choice must be made according to the product as well as the target audience. Even more this year than usual, consumers will appreciate a product whose packaging gives them the illusion that it is made exclusively for them. But you still have to get your hands on the most suitable copy!

At Expiring, we take care of your work by judiciously organizing the packaging solutions in our catalog. In the following few lines, we suggest a few ideas that will hopefully make your choice easier.

Expiring packaging range

How custom packaging for small business is used to enhance your products?

A material or a shape that evokes the product

There is a first approach for choosing the correct packaging. It's about finding the model that echoes a prominent feature of the packaged product. Thus, the person offering the gift is already giving a clue about the nature of the said present. To do this, it is possible to play with the material of the packaging (imitation leather, textured wood, etc.). You can also select a shape specifically designed for a specific type of product. The bottle packaging available with and without windows leaves no room for doubt. This cake box follows the form of the dessert and makes the mouth water of the gourmand.

Cakes and Pastries Packaging

Luxury packaging

To give particular importance to specific gifts, different options are available to you! For example, we suggest that you use the wax seal to enhance packaging with a joint appearance. The recipient's eyes will inevitably widen at the sight of this personalized and prestigious imprint. The flap box with sheath is an attractive alternative; it is particularly suitable for the packaging of high-end items as well as for confectionery.

A package is not always fleeting. To be convinced of this, you only have to observe the collectors of video games, luxury cosmetics, or film buffs who sometimes still attach more importance to packaging than to the works they contain. To give your gifts a unique character, you can make an anniversary edition or other form of limited series. The selection of such a case makes it possible to mark a break and to sanctify one of your products. If there is only one color directly associated with luxury packaging, it would be gold, as revealed by a study carried out by Adelphi in 2019. Conversely, orange tones should be used sparingly, the consumer often associating them with low-end products.

Luxury Packaging for Cosmetics

Sustainable packaging

Among the traders, many have difficulty deciding between simple gift wrapping paper and more careful packaging. A phenomenon to be related to the initial packaging of the product is, for example, the case of electronic devices which are already protected from shocks inside their original box. You have the opportunity to showcase them by using this reusable bag. Five cord colors are available, allowing you to select the packaging solution that best matches your visual identity. Ready-to-wear professionals, this elegant and durable advertising bag is also recommended to play the ecological card while promoting your image over time.

If you want to take advantage of packaging to promote the conversion of an environmentally conscious target, you should mention the ecological benefits of the product. For example, more than one in five cosmetic purchases is determined by labels and certifications.

Shelving

Enhancing a product positioned behind a window or on a shelf is not easy. However, suitable packaging can highlight their container among the offers that surround them. We are thinking in particular of this square box, available in 5 different supports. You can also use this model with a transparent cover to preserve objects while allowing your visitors to contemplate them.

Boxes from the Packaging Range by Expiring

Some of you necessarily have requirements concerning a multitude of characteristics of packaging. In this case, it is up to you to get started and create tailor-made packaging. Dimensions, material, visual, typography determines all the elements and thus creates a unique packaging that reflects your image!

 

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