BENEFITS OF SOCIAL MEDIA MARKETING

 

10 Benefits Of Social Media - Is It Fit For Business?

 

Over the past ten years, we have set that social media goes from being an early adopting marketing experiment to a proven and reliable channel for both B2C and B2B marketing.

However, this does not imply you should jump in and utilize it without thinking about it, since all communication media have benefits and drawbacks. Furthermore, planning and dedication are required.

That is to say, you should not use social media into your marketing approach without first understanding the benefits and drawbacks. Another option is that you can find the best IT services company and make your business or project visible on social media.

So, below are ten advantages and disadvantages of using social media as a marketing tool to keep in mind, or to remind you of. You can use the positive list as a motivation to use social media marketing in your organization, to remind yourself why you are doing it and to make sure you are alive in market to serve your clients. And you can use the list of shortcomings as a guide to what to watch out for, what to deal with and what to avoid when using social media.

Below are mentioned some benefits of Social Media:

 

1) It is low cost and efficient

If you run a basic social media campaign, the software is free and there are no subscription costs.

Facebook, Twitter, Instagram, LinkedIn and more are all free to join and use, which means getting started with social media costs significantly cheaper than any other marketing channel.

It is quite possible to run effective and successful social media campaigns with little or no budget.

The bottom line is that social media is easily one of the best and most economical ways to do your business.

2) There is a huge potential audience (reach) and a chance to go viral

Social media platforms are now ubiquitous, with the world and his dog checking in regularly.

For example, Facebook has over 2.2 billion users worldwide. With such a wide reach, you have the opportunity to get your message out to the largest possible audience.

If you post something that captures your audience's attention, it may be able to be shared, giving you a chance to go viral and grow your audience exponentially.

3) It’s not just marketing

Social media is not just marketing - it is a channel used for customer service, business information, news, messages, help and so much more.

4) It starts a conversation

Social media is inherently social. It's a chance to get intimate with your customers and clients.

You have a completely different type of relationship with your customers and clients on social media than in any other marketing channel. It is a two-way conversation that makes for a much deeper level of commitment. As a form of communication, it's about as close as you can get to have a conversation with someone without being in the same room

5) You get feedback in real time

Because social media is a nonstop communication channel, you can get immediate feedback on your marketing initiatives, allowing you to update and fine-tune your strategy. It can also give you an immediate and actual assessment of your organization, products, services or posts - for better or worse.

6) It is a good tool for market research

There are many simple, free or inexpensive social media monitoring tools offered by many IT consulting firms that allow you to learn basic information about the market you are in. You can get information about participating, customers and clients and gain insight into your organization, products and services.

7) It enhances loyalty and promotes referrals.

By collaborating with your customer base, you can create a group of loyal followers, and as long as your product or service quality according to their needs, you will likely receive unwanted testimonials and referrals.

As social media is all about sharing, you can use it to your advantage to become an online ambassador for your company.

8) Do you want data?

Due to the nature of social media, there is always a lot of data that can be collected and analyzed. This should allow you to track your progress and see how effective your posts are. It will also tell you when your target audience is online and what type of content they are responding to. By using this information, you can target the time of your posts and maximize the potential for engagement.

You can also look at what your customers and potential customers publish to learn more about them and the topics that interest them. If you have a customer management system, you can add this information and provide valuable insight.

 

9) It helps you to be found (SEO)

By following many techniques like SEO means Search engine optimization that helps you to make your business visible in google search results, as a huge amount of people just consider the results valuable present on 1st page.

There is a lot of evidence showing that being active on social media helps you rank in the sun.