Digital marketing and covid-19

In the footsteps of covid-19, companies and their marketing departments have had to rely primarily on their digital strategy. How well marketing is adapted to the digital environment will be a decisive factor in whether companies will cope with the tough times ahead. The number of analogue communication channels has drastically decreased as a result of the pandemic outbreak. Classic advertising using billboards in arenas, along motorways and on the streets has become very ineffective, as it no longer reaches a recipient. When sporting events and matches are canceled, there is no audience to direct their marketing message to. In the same way, quarantine rules have meant that people must stay at home and be banned from going out. Thus, there is no one along the roads or on the streets who can see corporate advertising. This scenario also opened the doors of digital agencies for young entrepreneurs and already established Best IT Services Company or organizations also offer its services in digital marketing.

Covid-19 requires a larger digital presence

The new conditions are a major challenge for many companies. The key to succeeding in the crisis caused by covid-19 is to develop its digital marketing. Corporate conditions for this look very different and hit extra hard on those companies that have neither a large nor particularly developed online presence. When these companies switch to digital marketing, their approach and strategy for digital growth and customer relationships are often less sophisticated, expect the one who decided to get services from already expert IT consulting firm or Best IT Services Company. They have a worse starting position compared to the companies that already have a developed digital marketing. In this situation, companies' adaptability is a key factor in continuing to be able to reach potential customers. For a successful digital marketing strategy, companies must learn to use various tools such as SEO, social media marketing, collaborations with influencers’ etcetera. Below you can read more about how these tools can be used to get through the crisis caused by the spread of covid-19.

Place better in search engine results with the help of SEO

A first step in succeeding with your digital marketing is to focus on ways to reach your target audience online. SEO is an abbreviation of the English term "Search Engine Optimization" and is called in Swedish for search engine optimization. The purpose of SEO is for the company to be ranked as high as possible on, for example, Google, Bing and Yahoo. With the help of SEO, it is possible to increase companies' visibility online by improving their place on the search engine's organic results. By organic results is meant the results that are not sponsored ads. One way to improve your search engine rankings is to design your website in a user-friendly way.

As covid-19 has increased online commerce, SEO has become an important marketing tool. Most people use search engines to find different products and a placement at the top of the search results is a way to market them and drive visitors to their website. SEO does not cost the company anything but is initially time consuming. However, it is a great way to start your digital marketing strategy without spending too much money.

Maintain and manage customer relationships with social media marketing

Companies that previously built customer relationships by participating in trade fairs and exhibitions have, with covid-19, had their playing space limited. When such events are canceled, it means an indirect loss in the form of no sales due to the fact that previous customers can be linked to the company. In order to maintain the relationship with both existing and new customers, new communication channels must be established. Social media is a great way to reach out with your message during the pandemic. In the coming months, people will be less likely to go out and expose themselves to the risk of becoming infected with covid-19. The universal advice is to stay at home and therefore people spend more time online. Companies that want to reach their target group must therefore ensure that they are present where consumers are.

One of the biggest benefits of social media marketing is that it is a very interactive way to create and maintain customer relationships. By actively communicating with their customers, it is possible to create a dialogue and present their message in a way that is perceived as more genuine. Successful marketing on this platform requires commitment and regular updates.