Digital marketing and covid-19
Digital marketing and covid-19 In the footsteps of covid-19, companies and their marketing departments have had to rely primarily on their digital strategy. How well marketing is adapted to the digital environment will be a decisive factor in whether companies will cope with the tough times ahead. The number of analogue communication channels has drastically decreased as a result of the pandemic outbreak. Classic advertising using billboards in arenas, along motorways and on the streets has become very ineffective, as it no longer reaches a recipient. When sporting events and matches are canceled, there is no audience to direct their marketing message to. In the same way, quarantine rules have meant that people must stay at home and be banned from going out. Thus, there is no one along the roads or on the streets who can see corporate advertising. This scenario also opened the doors of digital agencies for young entrepreneurs and already established Best IT Services Company or...